That elusive, yet critical element.

We transform brands.

We spark. We expand. We drive. We challenge. We dare.

*

We spark. We expand. We drive. We challenge. We dare. *

Missing Catalyst® makes things possible.

We’re an essential partner for brand direction and growth—delivering holistic strategies that are insightful, simple, and creative.

Together, we create change.

About

From Fortune 500 to Start-ups, B2B to FMCG.

View Our Work

Select Highlights

  • Telefónica/ WPP

    Transformed Telefónica into a ‘Digital Telco’ and created bespoke system for next generation brand optimisation/ guardianship, securing largest retained group branding account.

  • Telefónica Tech (IOT)

    Empowered Telefónica to ‘Take Things Further’ with Internet of Things and AI/virtual assistant Aura, establishing new global vision that set path for full digital transformation and comprehensive brand evolution.

  • AXA Health

    Holistically transformed AXA PPP into AXA Health, unlocking value, injecting digital first thinking and driving innovation within the business to elevate the customer experience and support the AXA brand purpose.

  • Get Living

    Reset an innovative first-mover in Build-to-Rent accommodation for cut-through and growth by transforming the brand into a fully immersive lifestyle experience that’s limitless and empowering.

  • Nespresso

    Injected emotion into the everyday Nespresso experience of coffee lovers worldwide through a new approach to subscription that elevated the service offer and made it more essential.

  • Cannes Lions

    Transformed Cannes Lions—the definitive and iconic global benchmark in creativity—through new LIONS brand, transcending its event heritage to better serve creative nomads of our digital age.

  • Marsh

    Helped traditionally-minded insurance broker (Fortune 200, $20B) pivot their business and usher in change through new brand vision, purpose and value proposition focused on advisory services.

What’s been said.

  • "We're super excited about the new direction and getting lots of support and positive feedback across the organisation."

    — Global Marketing Director, Client (Fortune Global 100)

  • "Our CEO and Group President have commended your work as thorough, insightful, and highly relevant. Well done!"

    — Director of Advertising and Branding, Client (Fortune 500)

  • “The client absolutely loved the thinking and vision.”

    — Creative Director and pitch partner, London Agency.

  • “Really strong cultural fit, which is rare and difficult to come by. There’s been nothing but positive feedback.”

    — Global Head of Talent Acquisition, London Agency

  • “Well done. You pretty much cracked the whole brief on your own!”

    — Managing Director, London Agency

  • “Your presence at the interagency meetings really helped. Seamless.”

    — Client Director, London Agency

How can we help?

Contact